Learn how to master the art of creating, delivering, marketing and selling out a premium offer that changes lives.

(Online client attraction mastery for dedicated coaches, healers, guides and facilitators committed to learning how to build their business in a simple, ethical and regenerative way)

You’ve been listening to the call. Feeling. Learning. Exploring. Educating yourself. Getting training. Embodying.

And now you feel finally ready...

Ready to grow your business and learn how to master the art of creating, delivering and selling out a premium offer that facilitates holy-shit-what-kind-of-magic-is-this transformation.

You’re all in.

This is no longer a hobby.

Or a side hustle. 

This is it.

Your dharma.

Your truth.

Your ticket to helping people and living the lifestyle you want to live.

You've done a lot of inner work. You've learned modalities that have changed your life. You know you're here to help others do the same.

Maybe you’re still in your day job — with a resignation email sat in your drafts. You know sometime soon you want to press send.... and launch a business all of your own.

Or maybe you’ve got an online business already, but your business growth has been so slow, you feel embarrassed. You're capable of so much more, and you want your results to reflect that belief.

You might be a little unsure on exactly what to offer and how to offer it, let alone how to market and sell your services online.

Or perhaps you know a bit about business, but you've picked it up from free webinars and watching other women on instagram. In which case, you want to receive support so you can fill the gaps and grow.

You want to commit yourself to fully mastering the foundations - a premium offer, magnetic ethical messaging and a simple & effective marketing & sales strategy that brings in regular well-paying clients.

And the reason you're reading this page is because you're looking for support and guidance so that you can learn and integrate quicker. 

Priestess, imagine:

➵ Waking up in the morning and enjoying your morning coffee in the sun before opening up your emails to see messages from clients having major breakthroughs.

➵ Taking a spontaneous yoga class because you can choose whatever schedule you like.

➵ Receiving regular notifications from people who want to work with you.

➵ Feeling safe and supported when you check your bank account, because there’s more than enough.

Having the time, energy & resources to give back to your community and projects that matter to you.

And having high-quality support. A caring mentor.  An igniting community of priestesses who understand you, who get your vision, and help you feel empowered in the moments that you doubt yourself (because you will - you're human). 

The 3 rules that I believe all thriving priestesses live by?

1. Know your worth.

2. Trust yourself.

3. Never settle.

If you want to grow your business (and book-out your services), you need more than 'energetics', priestess. You need a plan.

And l just happen to have one for you (introducing The POMAAS Method): 


1. Your Priestesshood.

When you activate the power of the priestess within you, you can radically transform your sense of identity and your beliefs. This will help you show up powerfully as a leader and make more empowered business decisions.

You also have your own unique priestess magic. When you illuminate, own and develop this, you'll not only stand out online, you'll facilitate incredible transformation. 


2. Your Offer.

If you want to facilitate real transformation, you need to offer long-term, deep-dive work. It's time to fully own and hone your skills, experience, and gifts. When you have the right offer, and you strive to develop your skills to deliver it safely and market it ethically, everything else falls into place.


3. Your Messaging.

You don't need to be posting 5 times a day on social media to gain clients. Quality is better than quantity. Yes, consistency is important, but magnetic messaging is the secret sauce that will have the right people asking to work with you. 

The right messaging means that your people will already know that your work is right for them way before they get in touch with you. Plus, by focussing on ethical messaging, you can ensure that you bring in empowered clients who are willing to take responsibility for their experience.


4. Your Audience.

Audience growth online is important. This is where a robust social media visibility strategy comes in.

Audience nurturing (or as I like to think of it, community) also needs to be a focus, so that you have a community that trust you, are inspired by you and are ready, in their own time and if it's right for them, to take the next step with you.

There are ethical and sustainable ways of marketing your services that are just as effective (if not more effective) than the manipulative and exhausting tactics you've probably seen online.  We teach you practices that leave you running a business you feel really good about.


5. Your Alignment.

Epic results happen when your business model and marketing strategy are in coherence with who you are and how YOU function best. Cookie-cutter tactics don’t work. But universal strategy that’s tailored to work with your inner nature? Now that’s magic.

True alignment is also about going beyond running a 'sustainable' biz. Businesses that change the world are REGENERATIVE, for ourselves, our clients, our communities and the planet.


6. Your Relationship to Sales.

Yup, I know that word still feels icky. But you have to move into an empowered relationship with sales in order to get really good at it. Embodying simple and ethical and consensual selling processes will bring in aligned clients time and time again, and you’ll never worry that you’re cheating someone out of their money (haha #beenthere).

This is what we teach you in:

The Awaken to Freedom

Business School for Priestesses.

This is a 6 month group mentoring container for healers, coaches, guides and facilitators, dedicated to learning how to attract clients regularly and book out their services in a simpleethical and sustainable way.  


You'll learn:

➸ How to avoid imbalanced power dynamics and empower your clients to get the best results for themselves.

➸ How to attract premium clients who are pro-investment and take full responsibility. 

➸ How to ensure your prices are fair for all. 

➸ How to ensure that sales feel coherent, ethical and empowering to all involved.

➸ How to create content that is ethical and will have the right people wanting to say yes to working with you.

➸ How to build up to attracting inquiring prospective clients consistently.

➸ Regenerative ways of doing business and how to make your biz a force for personal, social and ecological healing.

CLIENT SPOTLIGHT: Leneth quit her job and became her own boss.

"Going through this programme has allowed me to quit my 9-5 job and become my own boss. I feel confident to make aligned decisions and be of service to others in the process. It’s been an incredibly empowering process. The programme showed me my blindspots, where I was keeping myself small and how I could not just transform myself but help others on this journey. I have truly uncovered my inner female super powers. There’s no going back!"

Leneth Witte - founder of The Spiritual Feminist

Please note that Leneth was able to create these kinds of results because she was tenacious, patient, and committed. She had already launched a podcast. These results took her around 6 months. 

CLIENT SPOTLIGHT: Alessa got clear on her mission and quickly grew her business to full time income.

"I was scared to invest but honestly, I'm so grateful I did. Working with Sarah is eye-opening, deep & transformational. Uncovering my limiting beliefs and all the resistance that were getting in my way is where the magic happened - she goes way deeper than surface level and has helped me transform my inner and outer world. It was pure magic. She is GOLD and massively over-delivers! Sarah has made a big BIG impact on my life, and how I lead and serve. I'm a completely different woman..."

Alessa Nicole - Business Coach

Please note that Alessa was able to create these kinds of results because she worked on her business religiously and was committed. These results took her around 12 months. 

The Awaken to Freedom Business School for Priestesses includes everything you need to lay strong business foundations, and it's immediately available to you the second you jump in:

➸ A Core Curriculum.  These modules teach you the principles of creating, delivering, marketing and selling out a stand-out premium offer. You go through these and implement the invaluable insights you get at your own pace.

➸ Three Private One-to-One Deep Dive Sessions with Sarah. You deserve 1:1 attention. Sarah will give you personal feedback on your premium offer and your messaging , so that you can feel confident about who you're helping, what you're offering, how you're delivering it, how you're pricing it, and how to speak about it in a clear way.

➸ Twelve Live Group Strategy Calls - Two a Month (with Sarah). Here you'll learn how to integrate what you learn so that you can master business in a way that works for you. These zoom calls are on different days and different time zones to accommodate your needs - join as many as you like or submit your questions and watch the replay.

➸ Six Live Group Mindset Upgrade Call - Two a Month with our powerhouse mindset coach, Abi, to support you as you build confidence.

➸ Six Live Energy Alignment Group Sessions - One a Month to energetically support you in working on clearing the inner resistance and blocks you might be facing.

➸ Monday to Friday Support Inside our Awaken to Freedom Slack Group. Here you will be supported in sacred sisterhood, to share your wins, share your fears and get time-saving, money-making feedback.

CLIENT SPOTLIGHT: Elly got clear on who she was talking to and signed up three premium clients before she'd even officially launched her offer.
 "The amount of clarity I felt was like a weight had finally been lifted off my shoulders. Within a month I had more than doubled my investment back in new clients (before even launching my offering), so I am so glad I trusted the little nudge that told me to work with her!
I am still seeing the ripple effects of our work together - I know exactly what I am here to do and who I am here to work with, I feel confident speaking to them, and I have finally given myself permission to own all of my magic."

Eleanor Danks - Somatic Coach

Please note that Elly was able to create these kinds of results because she had a strong foundation already - she had confidence in her work and a social media following of around 1000. These results took her around 2 months. 

CLIENT SPOTLIGHT: Bekah moved past imposter syndrome and filled her first coaching programme with ease.
"Sarah has an amazing ability to guide using intuition and wisdom, and trusts in your own wisdom for your own path; which makes for some powerful expansion and growth!  It has been an experience that has a hard-to-put-my-finger-on quality to it, because really, this experience has been pure magic!"
Dr. Bekah Shallcross, Clinical Therapist and Founder of The Feminist Therapist Centre

Please note that Bekah was able to create these kinds of results because she was already a therapist and had been building a social media following for a while (1500 at the time). These results took her around 3 months. 

CLIENT SPOTLIGHT: Marijke let go of what she was 'supposed' to do and created a sold-out premium programme that finally felt like her soul's calling.
"In the early stages of my coaching & healing business I found myself lost in the voices of the outside world. I allowed them to rock me of center, doubt myself and wonder what I was SUPPOSED be doing, rather than listening to the sound of my SOUL. Sarah will enable you to powerfully tune in to….YOU. She will guide you out of your head, into your heart - into the space of what you’re meant to create. The thing that will set your soul on fire. And she will show you exactly how to bring it into the world, with ease & flow. Investing in mentorship with Sarah was the best business decision I've made by FAR."
Marijke de Jong, Life Coach, Healer & Founder of The Awakened Woman

Please note that Marijke was able to create these kinds of results because she was curious and committed. She had also worked with several clients before, so was confident in her work. These results took her around 6 months. 


Hi, I'm Sarah.

'Modern-day priestess, author & badass business woman.'

A few years ago I was living a life that didn't resemble who I was on the inside but I was held back by my own feelings of inadequacy. I wanted to make a difference in the world but I didn't know how and I wasn't sure I was good enough. I decided to change that.

What started out as teaching yoga and meditation full time morphed into building a thriving women's mentoring business online. Soon enough I had grown a thriving business (I've served 385 unique clients so far and now have thousands of hours of mentoring experience) whilst truly making an impact in women's lives. 

I’ve since been teaching mission-led women how to step into their own priestesshood, facilitate transformation and create expansive businesses on their own terms. 

The ATF Approach

Awaken to Freedom isn’t a generic ‘market your online business course.’ 

This is a carefully crafted high-level 6 month catalyst that blends a laser-focussed curriculum with a holistic mentoring experience. It's all designed to teach you what you need to know so that you can master the art of creating, delivering and selling out a stand-out premium offer.

We see you as an individual and know there’s no standardised one-size-fits-all approach for booking out your services in the simplest way possible. But there is YOUR way. We trust you to find it and master it and we’re here to support you, strategically, mentally and emotionally on that journey. 

We also help you focus on cultivating your space holding skills and leadership skills, as well as ethical business practices, ensuring that your business does the good in the world you want it to.

And finally, we take a regenerative approach to business, meaning that if it has the potential to burn you out or harm other people, it doesn't belong in your business.


Your Questions Answered

How long is it? Six months. 

What times are the live group calls? There will be four live calls a month. You can think of these as an ongoing conversation between heart-led women. These will happen at different times throughout the month - 10am, 3pm and 7pm Lisbon/London time, meaning that no matter what timezone you are in, you'll be able to make at least one or two live.

Do I have to come to every call? Not at all. You can choose to join whenever you feel like you need support. Or an alternative is that you submit a question for one of the calls, and we'll make sure you have access to the replay. 

When does it start? The next cohort starts 1st June. 

I'm brand new to business - is this for me? This is the high-level support (without the super high price tag) that I needed at the start of my business.

I've been in business for a while but I'm still not yet making full time income from my business - will this programme help me? Awaken to Freedom is a nurturing container that will help you identify and iron out any kinks you're experiencing. This programme will share with you easy tweaks to your approach and get the ball rolling for you.

What's the investment?  We currently use a sliding scale investment structure. It's NOT the same as pay what you want. It's a carefully thought through payment structure (based on the intellectual labour of Alexis Cunningfolk). The investment for ATF is ethical and fair, taking into account your personal circumstances, to make support equitable and more accessible. The categories and investments are laid out in the application form. Pop in your email below to request it.

How is Awaken to Freedom different to other programmes? It's a nurturing 6 month programme that will help you learn how to integrate and eventually master the process of selling out your offer. This means that you're not having to fend for yourself, do this alone or spin your wheels when you feel stuck. It's also ethically-priced, meaning you won't be expected to drop a $10k investment when you're just starting out. Plus, we teach ethical marketing practices (as outlined by the International Chamber of Commerce Academy).

I don't believe I can make this work for me. Should I join? Self-doubt is normal - we all experience it. But if you're not willing to do uncomfortable things, like getting visible online, sharing your ideas, and selling your services even when it feels like no-one is listening, then this programme won't help you. You have to be willing to take big messy action and you have to be tenacious and determined. You have to be kinda obsessed. If this is you, then ATF will really support you. 

I need my business to make money fast. Will this programme help me? If you're needing your business to work quickly so that you can pay your bills, I advise you to find another income stream whilst you build up your business. Building a strong and profitable business can take time. Scarcity and neediness is a product of capitalism, so it's not your fault that you experience these things, but please don't join ATF to try and make money quickly. You'll end up extremely stressed out.  The majority of my clients just starting out either have jobs, freelance work, monthly stipends, a partner helping them out, or savings. You need that financial cushion when you're just starting out, otherwise it's way too stressful. When you're calm and having fun, the money will come. Join this programme to build strong long-lasting foundations, not make a quick buck.

I don't have a huge amount of time right now. How much time do I need to invest a week to grow my business? With the right offer, messaging and sales process, you can grow your business in one hour a day. It's all about working smart, which is what we help you master. We suggest that to begin with, you invest at least 4-8 hours a week into learning and implementing what you learn in this programme. Yes, you might have to give up your favourite Netflix series for a few months to make time, but the compound growth from this will be immeasurable one day. When it's truly important to us, we always make the time.

Can you guarantee I'll sell out my premium offer within the duration of the programme? Growth and mastery takes as long as it takes. Your journey is uniquely your own. We're not all starting from the same place. Plus, it depends on how much you put into it. The more you put in, the more you get out. But this programme will support you, show you your blindspots, help you move past inner blocks, get you going in the right direction, and help you learn and then master the kind of skills that are essential for having a thriving business. This programme is designed to help you build strong foundations. 

I identify as non-binary and/ or LGBTQ and/or BIPOC. Is this a safe space for me? As a leader, Sarah is very much on the journey of decolonising her beliefs, practices and assumptions. Although aligned with the feminine, the energy and role of the priestess is very much available to everyone, regardless of how you identify.

We recognise the importance of holding safe space that places marginalised folks in the centre. As a company, we are slowly implementing equity, diversity & inclusion into the way we do business, but this is an ongoing process, and we are far from doing it perfectly. We are committed to doing what’s necessary to create systemic change and we also see you as sovereign. 

Want a business that makes a difference, financially regenerates you and gives you freedom?

We'd love to support you.

We have only 3 more spots to start in June, and they will get snapped up (ATF is our most popular programme and we genuinely limit spots to foster intimacy and safety). 

If you've got this far down, so I'm guessing you want to commit to growing your business and that you'd like support. I invite you to make that official. ATF is here to help be the woman you were put on this planet to be.



We currently use a sliding scale investment structure. It's NOT the same as pay what you want. It's a carefully thought through payment structure (based on the intellectual labour of Alexis Cunningfolk). The investment for ATF is ethical and fair, taking into account your personal circumstances, to make support equitable and more accessible.

The categories and investment options are transparently laid out right at the beginning of the application form.

Pop in your email below to request it.

Pop your details in below to request the application form.