This blog post is about making sure your biz is ethical as possible.
After the two years that we’ve just had, how the fuck could it be business as usual, right?
The cracks in our capitalistic, ego-driven, patriarchal, white supremacist, and ecology-destroying society are well and truly visible and there are some things that can now never be unseen.
Racial inequality. Gender bias. The increasing gap between the rich and poor .The escalating climate crisis.
I have to admit, there have been times over the past year when it's felt really hard to keep my focus on my business with so much chaos happening.
Guilt. Overwhelm. Shame. Fear. It's all come up.
But so has: Hope. Determination. Commitment. And faith.
As I see it, our businesses can either perpetuate damage caused by the system. Or they can provide regeneration, healing and hope....
This blog is about optimising your social media content so that you don't have to be on there all day every day.
Contrary to what many business coaches out there are saying, you DO NOT have to show up on social media every day to skyrocket your business.
Think quality, not quantity.
Your content isn’t there to drive engagement or to even build your following - it’s there to position you as a leader, showcase how you can help your people and usher them into an offer that’s going to rock their world.
One post with clear, potent magnetic messaging, is worth twenty lacklustre posts.
But alas, messaging can be tricky - we often find it difficult to see our own magic and message, which is why getting an expert's eyes on your work can save so much time, tears and tantrums (hint hint - I'm here to help you *ahem*).
But to get you started, here are four magnetic messaging tips:
This blog post is about attracting clients who're ready and prepped to get results.
It's really simple: if you want empowered clients, you need to ensure that you create empowering content.
As priestesses, we’re here to facilitate the evolution and healing of our planet - so why on earth would we want to remind people of their pain and then agitate it further?
Yet this is just one of the copywriting marketing techniques that’s widely taught to online coaches and healers to create clients online.
A popular formula is known as PAS:
This type of marketing is not only highly unethical (it triggers and exploits unresolved trauma), but it also runs the risk of bringing clients into services who may not yet be ready to take full responsibility for their journey.
I don't know about you, but I much prefer to bring in clients who are a joy to work with, and although there will be ups and downs on the journey (building a business is...
This blog post is about dismantling unhealthy power dynamics in the coaching industry.
The more that I educate myself on systemic issues, the harder it is to believe that the coaching industry is one only of ‘light and love’.
In fact, I’ve come to the realisation that unless we want to unconsciously perpetuate harm, it’s necessary to question and shift unhealthy power dynamics (decolonise) in the coaching industry. This means taking an active stand against any practices that disempower, manipulate and exploit.
I’m very much in the process of thinking this through and questioning my own practices - so I’m definitely not an expert in this.
But I have started the process by reflecting upon the ‘coloniser’s mindset’ & how it shows up in the coaching industry:
- A coach with a ‘coloniser’s mindset’ believes that their coaching, product or service is 100% needed by the client and without it,...
This blog post is about the energetics of receiving as a woman.
I believe that, as an act of rebellion against a system that devalues the feminine, it’s vital that women relearn how to receive.
Like most young women, up until my late twenties, I had a habit of putting my needs at the bottom of the list. This meant that I found it difficult to receive anything: help, compliments money, because my culture had conditioned me to believe that good women were supposed to be selfless.
And yet there was also a desire within me to thrive meaning that there was always conflict between my innate desire and capacity to be fully expressed, and my socialisation.
This really showed up for me when I first started my business - receiving felt so unnatural, I cock-blocked myself repeatedly, which led to a...
This blog post is about why niching isn't always best practice in online business.
I think the biggest BS I’ve heard about online business is that the only way to succeed is to 'pick a profitable niche' - a niche being a subset category of people, such as 'corporate women who want to lose 10 lbs' or 'divorced women in their 30s who want to feel more confident.'
Here’s what I know to be true.
If your business is only about making quick money, do it - it’ll serve you for a while.
But if you see your business as a means of social revolution and personal quantum expansion, both spiritually and financially, then don’t.
Because many business coaches are far too quick to try to fit you in a box. And they'll even try to convince you to do it yourself.
Me and my clients haven't created sustainable and profitable businesses from picking a fucking niche. We've done it from getting crystal clear on our dharma, choosing to create...
This blog post is about bringing sacred activism into your life and biz.
I believe that our personal development and spiritual awakening means nothing if we’re not here for the reclamation of the whole of humanity. And there’s a lot going on in today’s modern world that we should definitely not be ok with, and commit to changing.
Sacred activism is using our inner work to create wider shifts and changes for the whole of humanity. It’s about leaving our legacy, in a way that gives our life meaning and purpose.
People, communities, animals, ecosystems - they need us. And lets face it, the predominantly white affluent males who’ve been in power have done such a bad job at being custodians of our planet, it's high time we take a seat at the table and start creating some real change.
Here are 4...
This blog post is about making sure you're getting paid for your content.
Something that really pisses me off in the business coaching world because it doesn't take into account women's collective trauma is the idea that the more free value you give in your content marketing, the more your business will thrive.
That is NOT what I've experienced.
Yes, we get to offer out free value because it is a way of building connections and trust, but not at the expense of our boundaries, mental healthy and sense of sovereignty.
Women deserve to be paid FIRST.
And the business commandment to 'keep giving free value' triggers the collective feminine's deepest trauma: that to be worthy, we must give of ourselves over and over again.
I can't tell you how many of my clients have come to me who're putting more effort into their unpaid content than their paid content, and wonder why they feel so stretched and underpaid.
Let me spell it out: our society profits on the unpaid physical,...
This blog post is about how to experience quantum results in any area of your life.
I am celebrating!! A few weeks ago, my debut book The Way of the Priestess: A Reclamation of Feminine Power and Divine Purpose was released into the world. On day one of its release, we sold over 400 copies and hit one of amazon’s bestseller lists. Now I’m not going to be one of those twats that raves about her book being a bestseller - in comparison to New York Times bestseller lists, its really not, but considering that I have a small audience and I marketed the book myself, this is HUGE.
I want to share with you a little more about my process and what I believe is the key to experiencing quantum results - in your own life.
I think its very important to define for you my personal definition of success, especially in this context.
Truth is, I already felt I had successfully written a book, because the process of writing and putting the book out there was a journey of...
This blog post is about sharing the key mindsets that ensures long-term biz success.
Have you ever got caught up in the numbers, feeling like the number of followers, clients, or sign ups you have isn't yet enough?
And then you go down the downward spiral of thinking that you’re never gonna be able to make your business work consistently unless you constantly bust your ass off.
If this resonates - try not to blame yourself - we’re conditioned from childhood to believe that if someone has more than us, be it toys or exam marks, they’re better than us. So you can hardly blame yourself for feeling like a failure when the whole of social media is banging on about how successful they are (and they’ve got the number of followers to prove it).
But the truth is, whilst you’re beating yourself up or freaking out, you’re missing out on so many opportunities.
You already have women in your community who need you. You already have clients or students...